Title:
The green bundle : pairing the market with the planet / Magali A. Delmas with David Colgan.
Author:
Delmas, Magali A., author.
Colgan, David, 1979- author.
Publication Information:
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Call Number:
HF5413 .D45 2018
ISBN:
9781503606418
9781503600867
Physical Description:
viii, 280 pages : illustrations ; 23 cm.
Contents:
What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist.
Added Author:
Personal Author:
