Cover image for
Title:
Exporting : the definitive guide to selling abroad profitably / Laurel J. Delaney.
Author:
Delaney, Laurel J., author.
Publication Information:
New York, NY : Apress, [2016]
Call Number:
HF1416.5 .D45 2016
Edition:
Second edition.
ISBN:
9781484221921
Physical Description:
xxi, 585 pages ; 24 cm
Contents:
Part I. Building your foundations for exporting -- Are you ready to export? -- Writing an export business plan -- Prepping for exports -- The human side of an export enterprise -- Part II. Creating and using online marketing platforms -- Online fundamentals -- Creating a social media and networking presence -- Using e-commerce and social media sites as stepping stones to export success -- The e-commerce connectivity craze -- The mobile world at work -- Marketing your business worldwide -- Part III. Mapping out your export journey -- Choosing a product to export -- Exploring your territory -- Preparing and adapting your product for the export marketplace -- Preparing your service for export -- Web design with the world in mind -- Part IV. Developing sales and distribution capabilities -- Finding cross-border customers -- Methods of exporting -- Part V. Managing the transaction -- Transport, logistics, and fulfillment options -- Pricing and preparing quotations -- Getting paid -- Booking, marking, labeling, and insuring -- Documentation, export licensing, and other procedures -- Part VI. Keep building your business -- In pursuit of exceptional export service -- Cross-cultural learning -- Part VII. The export journey -- Global ethics -- International business travel and security tips -- Women business owners: engine of global growth -- New frontiers in emerging markets -- The top ten export business markets -- Part VIII. Export mastery -- Export success -- Essential keys to export success.
Personal Author:
Copies: