Title:
Secrets of successful inventing : from concept to commerce / Edith G. Tolchin, editor.
Author:
Tolchin, Edith G., editor.
Publication Information:
Garden City Park, NY : Square One Publishers, [2015]
Call Number:
T47 .S444 2015
ISBN:
9780757004070
Physical Description:
viii, 261 pages ; 23 cm
Contents:
Inventors' groups / Leo Mazur -- Prototyping / Jack Lander -- Patenting / Andy Gibbs -- Crowdfunding / Steve Greenberg and Gary Greenberg -- Packaging / Josh Wallace -- Manufacturing, importing, and product safety / Edith G. Tolchin -- Marketing / Jack Lander -- Websites / Eddie Vélez -- Sales reps / Don Debelak -- Retailers / Karen Waksman -- Licensing / Joan Lefkowitz -- Public relations / Marsha Friedman -- Direct response television / Gil R. Tatarsky -- Trade shows / Deb Hess -- How I did it / Maureen Howard -- What I've learned / Bonnie Griffin Kaake.
Added Author:
