Preface -- Introduction -- Does football pay for itself (even if the school pays for football)? -- Are coaches overpaid and bowl appearances overrated? -- Why student athletes can never be paid -- Conference realignment -- Why AQs should form their own division -- Call them what you want, but there will always be non-AQs -- What makes a good AD? -- Why Notre Dame grads are paying more for cable so Indiana grads can watch their team -- What has football done For us? 8 reasons football raises the university.