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Title:
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
Author:
Scott, David Meerman.
Publication Information:
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Call Number:
HF5415.1265 .S393 2013
Abstract:
Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Edition:
Fourth edition.
ISBN:
9781118488768
Physical Description:
xxiii, 439 pages ; 23 cm
General Note:
Includes index.
Personal Author:
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