The transaction -- Simplicity -- Clutter -- Style -- The audience -- Words -- Usage -- Unity -- The lead and the ending -- Bits & pieces -- Nonfiction as literature -- Writing about people: The interview -- Writing about places: The travel article -- Writing about yourself: The memoir -- Science and technology -- Business writing: Writing in your job -- Sports -- Writing about the arts: Critics and columnists -- Humor -- The sound of your voice -- Enjoyment, fear and confidence -- The tyranny of the final product -- A writer's decisions -- Writing family history and memoir -- Write as well as you can.