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Title:
Risk : a very short introduction / Baruch Fischhoff and John Kadvany.
Author:
Fischhoff, Baruch, 1946-

Kadvany, John David.
Genre:
Publication Information:
Oxford ; New York : Oxford University Press, 2011.
Call Number:
HM1101 .F568 2011
Abstract:
Risk is everywhere - from genetically modified crops, dams, and stem-cell therapy to heartbreak, online predators, inflation, and robbery. This introduction examines what science has learned about how people deal with risks, what we can learn through decision theory, and how we can evaluate risk in our own lives.
ISBN:
9780199576203
Series:
Very short introductions ; 270

Very short introductions ; 270.
Physical Description:
xiv, 162 pages : illustrations ; 18 cm.
Contents:
Risk decisions -- Defining risk -- Analysing risk -- Making risk decisions -- Risk perception -- Risk communication -- Risk, culture, and society.
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