Title:
Consumer behavior & culture : consequences for global marketing and advertising / Marieke de Mooij.
Author:
Mooij, Marieke K. de, 1943- author.
Publication Information:
London ; Thousand Oaks : SAGE Publications, 2019.
Call Number:
HF5415.32 .M66 2019
Abstract:
"Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy." -- Provided by publisher.
Edition:
3rd edition.
ISBN:
9781544318158
9781544318165
Physical Description:
xvii, 451 pages : illustrations ; 24 cm
Contents:
1. Consumer behavior across cultures -- 2. Values and culture -- 3. Convergence and divergence in consumer behavior -- 4. The consumer: Attributes -- 5. Social processes -- 6. Mental processes -- 7. Culture, communication, and media behavior -- 8. Consumer behavior domains.
Personal Author:
