Title:
Feminist perspectives on advertising : what's the big idea? / edited by Kim Golombisky.
Author:
Golombisky, Kim, editor.
Publication Information:
Lanham, Maryland : Lexington Books, [2019]
Call Number:
HF5821 .F44 2019
Abstract:
"This book applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies."-- Provided by publisher.
ISBN:
9781498528320
Physical Description:
xiv, 381 pages : illustrations ; 24 cm
Contents:
An Introduction to Some Big Ideas for Critical Feminist Advertising Studies / From Aunt Jemima to Beyoncé: Twitter, Consumer Agency, and the Transformation of the Black Female Image in Advertising / Black Women's Hair Politics in Advertising / Driving Her to Distraction: Women, Modernity, and the Disciplinary Discourse of 1920s Automobile Advertising / Lesbian Consumers and the Myth of an LGBT Consumer Market / Women who Experience Depression Interpret Advertising Representations of Women with Depression: A Feminist Disability Studies Perspective / Middle-Aged Women, Antiaging Advertising, and an Accidental Politics of the Unmarked / Corporeal Commodification: Chinese Women's Bodies as Advertisements / Representations of Race/Ethnicity, Gender, Class, and Power in 1,084 Prime-time TV Commercials from 2005 / The Modern Man in Ghanaian Radio Adverts: A Reproduction of or a Challenge to Traditional Gender Practices? / Woman as Product Stand-In: Branding Straight Metrosexuality in Men's Magazine Fashion Advertising / Beyond the Fringe? Market Desirability and Alternative Sexuality in Advertising News / We're Way "Beyond Birth Control": Women's Reproductive Health, Gendered Consumption, and Direct-to-Consumer Advertising / "Thank You, Mom": Mothers, Olympic Athletes, and Proctor & Gamble's Global Brand / The Limits of Women's Environmentalism in Seventh Generation's Digital Advertising
Added Author:
