Title:
Kicksology : the hype, science, culture & cool of running shoes / Brian Metzler.
Author:
Metzler, Brian, author.
Publication Information:
Boulder, Colorado : VeloPress, [2019]
Call Number:
GV1061.6 .M48 2019
Abstract:
"Kicksology is your all-access pass into every runner's favorite obsession: shoes. Author Brian Metzler, a longtime sports journalist and veteran running shoe wear- tester, reviewer and connoisseur, takes readers deep inside the $10 billion dollar running shoe industry, with a behind-the-curtain look at what makes iconic running shoe brands tick; a shoe's birth from inspiration to innovation to shelf; how small, innovative ideas have evolved into mega-trends; inside domestic and overseas shoe factories where products are built; alongside scientists in the lab who test shoe science; and, of course, a discussion of the controversial relationship between running shoes and injury"-- Provided by publisher.
ISBN:
9781937715915
Physical Description:
xii, 249 pages ; 23 cm
General Note:
Includes index.
Contents:
There's no biz like shoe biz -- Kickin' it old-school -- Running shoe cool -- Doing what comes naturally -- It's all fun and games until somebody gets hurt -- Minimalism to maximalism: a tale of two innovators -- A shoe is born -- The sub-2-hour marathon quest and the rise of magic shoes -- Made to order -- What's next?
Personal Author:
