The essential handbook for actors--a modern classic--in a newly updated edition. Since its original publication, Acting as a Business has earned a reputation as an indispensable tool for working and aspiring actors. Avoiding the usual advice about persistence and luck, Brian O'Neil provides clear-cut guidelines that will give actors a solid knowledge of the business behind their art. It's packed with practical information--on everything from what to say in a cover letter to where to stand when performing in an agent's office--auch as: tactics for getting an agent, including preparing for the interview; how to research who will be casting what--and whether there is a role for you--well in advance; examples of correspondence to agents and casting directors for both beginning and advanced professionals; a detailed analysis of the current trend of paying to meet industry personnel; how to communicate effectively with an agent or personal manager; creative ways to use the Internet and social media.--From nack cover.