Title:
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Author:
Kerin, Roger A., author.
Hartley, Steven William, author.
Rudelius, William, author.
Publication Information:
New York, NY : McGraw-Hill/Irwin, [2013]
©2013
Call Number:
HF5415 .M29474 2013
Edition:
11th ed.
ISBN:
9780078028892
Physical Description:
li, 745 pages : color illustrations, color maps ; 29 cm
Subject Term:
Personal Author:
Subject:
