Title:
Launching new ventures : an entrepreneurial approach / Kathleen R. Allen, University of Southern California.
Author:
Allen, Kathleen R., author.
Publication Information:
Boston, MA : Cengage Learning, [2016]
©2016
Call Number:
HD62.5 .A46 2016
Abstract:
This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
Electronic Access:
Table of contents https://www.loc.gov/catdir/enhancements/fy1613/2014955990-t.htmlContributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2014955990-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2014955990-d.html
Edition:
Seventh edition.
ISBN:
9781305102507
Physical Description:
xxiv, 579 pages : illustrations ; 24 cm
General Note:
Previous edition: 2012.
Contents:
Entrepreneurship And Opportunity : -- Understanding Entrepreneurship -- Preparing for the Entrepreneurial Journey -- Creating Opportunity -- Feasibility Analysis : -- Analyzing the Industry and Market -- Developing and Testing a Business Model -- Prototyping a Solution -- Protecting the Startup's Assets -- Calculating Startup Capital Requirements -- Building the Founding Team -- Business Design : -- Preparing a Business Plan -- Designing an Entrepreneurial Organization -- Choosing the Legal Form of Organization -- Developing the Startup Marketing Plan -- Creating a Startup Funding Strategy -- Incorporating Ethics and Social Responsibility Into the Business -- Planning For Growth And Change : -- Planning for Growth and Change -- Funding Growth.
Personal Author:
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