Title:
How you decide : the science of human decision making / Ryan Hamilton.
Author:
Hamilton, Ryan Parker, lecturer.
Teaching Company, production company.
Publication Information:
Chantilly, Va. : Teaching Company, [2016]
©2016
Call Number:
QA279.4 H69 2016
Abstract:
"In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, Associate Professor of Marketing at Emory University's Goizueta Business School, uses research revealed via the scientific method to understand and explain human decision making. While his easygoing manner and anecdotes about surprising and bizarre choices will keep you enthralled, Professor Hamilton also shares what decision science has revealed through empirically tested theories that make falsifiable predictions and lead to testable hypotheses."--Provided by publisher's website.
Added Corporate Author:
ISBN:
9781629973203
9781501954962
Series:
Great courses. Science & mathematics (Psychology)
Great courses (DVD). Science & mathematics.
Physical Description:
4 videodiscs (approximately 720 min.) : sound, color ; 4 3/4 in.
General Note:
Title from disc surface.
Course no. 9560.
Program contains twenty-four lectures; the length of each lecture is: approx. 30 min.
Lecture notes and program information contained in course guidebook.
Contents:
Disc 1. 1. Thinking Scientifically about Decisions ; 2. The Two-System Model of Decision Making ; 3. The Role of Heuristics in Decisions ; 4. How Habits Make Decisions Easier ; 5. Self-Regulation and Choice ; 6. The Value Curve and Human Decisions -- Disc 2. 7. Emotional Influences on Decision Making ; 8. How Goals Guide Our Decisions ; 9. Reason-Based Choice ; 10. Mental Accounting as a Factor in Decisions ; 11. The Role of Mindsets in Decision Making ; 12. How Consistency Drives Decisions -- Disc 3. 13. Social Influences on Decision Making ; 14. Nonconscious Influences on Decision Making ; 15. An Evolutionary View of Decision Making ; 16. Regulatory Focus and Human Motivation ; 17. Decision Rules ; 18. How Context Influences Choice -- Disc 4. 19. How Framing Effects Guide Decisions ; 20. The Role of Memory in Decisions ; 21. Assortments, Variety, and Choice ; 22. How Evaluability Affects Decisions ; 23. Halo Effects and Choice ; 24. The Four Rs of Decision Making.
Added Author:
