Cover image for
Title:
Ultimate guide to YouTube for business / Jason R. Rich.
Author:
Rich, Jason, author.
Publication Information:
[Irvine, California] : Entrepreneur Media, Inc., [2018]
Call Number:
HF5415.1265 .R518 2018
Abstract:
From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your video; Create a virtual community that uses and loves your products; Cater your videos to your target audience at every stage--pre-production, production, post-production, and promotion; Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more; Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites; Make a video go viral with the help of blogs, websites, and other online resources. Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment"--Back cover.
Edition:
Second edition.
ISBN:
9781599186191
Series:
Entrepreneur Magazine's ultimate
Physical Description:
xiii, 272 pages : illustrations ; 26 cm.
General Note:
Revised edition of the author's Ultimate guide to YouTube for business, [2013].

"Spotlight your business with low-cost, high impact video ; master the art of storytelling to more than a billion active users ; learn the monetizing secrets of today's successful YouTubers"--Cover.
Corporate Subject:
Contents:
Preface : on YouTube, you or your business are the star -- Using YouTube as a promotional and marketing tool -- Defining your goals for YouTube -- Identifying and catering to your audience -- Planning videos that will capture your views' attention -- How to start your own YouTube channel -- The equipment you'll need -- Selecting the right video camera -- Filming youtube videos -- Editing your YouTube videos -- Keeping your content fresh -- Uploading your videos to YouTube -- Monetizing YouTube : getting paid for your video views -- Interacting with viewers and subscribers -- Promoting your YouTube videos -- Using social media to build and interact with your audience -- Go live with your broadcasts -- Using product placement in videos as a promotional tool -- Appendix : Resources.
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