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Title:
Music business essentials : a guide for aspiring professionals / Mark Cabaniss ; foreword by Mike Curb.
Author:
Cabaniss, Mark, author.

Curb, Mike, 1944- writer of foreword.
Publication Information:
Lanham : Rowman & Littlefield, [2018]

©2018
Call Number:
ML3790 .C17 2018
Abstract:
"Today's music business is more challenging than ever, but music's availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts and bolts knowledge as well as practical wisdom from a veteran industry professional. Today's music business is more challenging than ever, but music's availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts and bolts knowledge as well as practical wisdom from a veteran industry professional. Although the dynamic music industry is always changing, Mark Cabaniss's concise and encouraging, yet realistic approach reveals unchanging principles to guide readers towards successful and fulfilling careers in music. From band dynamics and touring to songwriting and publishing and from branding and promotion to record labels and revenue streams, Cabaniss covers the entire music machine from the talent to the tax returns."--Publisher's description.
ISBN:
9781442274532

9781442274549
Physical Description:
xvii, 177 pages : illustrations ; 24 cm.
Contents:
Introduction : Beginning the journey -- To thine own self be true: why do the music business? -- It all begins with a song -- The big foundation: music copyright -- Band on the run: a career in performance -- You can be a star: being a solo artist -- From song to selling: music publishing -- Dynamite or dinosaur: record labels -- Making it rain: revenue streams -- From bricks to clicks: retail and merchandising -- Where Hollywood meets Broadway: music for broadcasting, film, and theatre -- Beethoven on Main Street: arts administration -- The final mix: getting it done.
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