Preface: Wait! Before you read this book -- Chisel your way in: frank talk about the Google AdWords of today -- How to force prospects to choose your site: make them buy from you, not your competition -- Keyword: AdWords success starts here -- How to write Google Ads: attract eyeballs, get clicks, and earn money -- Chisel you way in with bionic Google Ads -- Ads that pass the test: editorial guidelines and split testing -- Campaign settings -- The winning method the world's smartest marketers stole from the Wright brothers -- Vanquish the thickest competition with a killer USP -- Conversion tracking: how to know where every penny you spend is going -- Landing pages: making powerful first impressions that convert -- Bidding strategies: tools to keep your spending smart -- Supercharge your clickthrough rates with Ad extensions -- How to get your ads on millions of websites with Google's display network -- Remarketing: the single most profitable online advertising strategy -- YouTube advertising: billions of eyeballs for pennies / by Tom Breeze -- Niche domination, Part 1: Chisel in where the chiseling is easy -- Niche domination, Part 2: Playing games you can win -- "Deep 80/20": it's not what you think ... and I can't tell you how profitable it is! -- How to get customers to eat out of your hand: get the biggest money from your customers when you give them exactly what they want to buy -- Quality score: making Google's "bozo filter" work for you -- Google's search partner network: gold mine or land mine? -- Impression share: get more of the right eyeballs to see your offer -- Keep your campaigns purring like a kitten: the $1,000-per-hour job most people don't show up for -- Creating your own remarketing grid -- Remarketing: lists for search ads (RLSA): the world's most profitable form of traffic ... now available on Google Search -- Advanced campaign types: polishing up your competitive edge -- Google's display network: the greatest playground in history -- Google Analytics: know exactly where your visitors come from and where they are going -- Google Shopping campaigns: a huge ROI for eCommerce -- AdWords Editor: your power tool for managing campaigns with ease -- AdWords Scripts: automate the grunt work -- AdWords Experiments: test and succeed with little risk -- How to hire the right AdWords agency -- How email transforms those expensive clicks into long-term, profitable customers -- So you have a killer sales machine. Now what?: the new army of next-generation marketers -- Signature victories.