Title:
HBR's 10 must reads on entrepreneurship and startups.
Publication Information:
Boston, Massachusetts : Harvard Business Review Press, [2018]
Call Number:
HB615 .H3387 2018
Abstract:
The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, Steve Blank, and Reid Hoffman provide the insights and advice you need to: Build a business from the ground up Adopt lean startup practices like business model experimentation Be realistic about how prescient your business plan can truly be Focus on the most important part of your business: the people Connect powerfully with your audience of investors and customers - Understand where companies with the most impact are launching now-- Provided by publisher.
ISBN:
9781633694385
Series:
HBR's 10 must reads series
HBR's 10 must reads (Series)
Physical Description:
vi, 148 pages ; 21 cm.
General Note:
Includes index.
Contents:
Hiring an entrepreneurial leader / How to write a great business plan / Why the lean start-up changes everything / The president of SRI Ventures on bringing Siri to life / In search of the next big thing: an interview with Marc Andreessen / Six Myths about venture capitalists / Chobani's founder on growing a start-up without outside investors / Network effects aren't enough / Blitzscaling": an interview with Reid Hoffman / Buying your way into entrepreneurship / The founder's dilemma
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