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Title:
Influencer : building your personal brand in the age of social media / Brittany Hennessy.
Author:
Hennessy, Brittany, author.
Publication Information:
New York, NY : Citadel Press, Kensington Publishing Corp., [2018]

©2018
Call Number:
HF5415.1265 .H46 2018
Abstract:
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.

Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. Here she reveals how to build a branded content site build an audience and keep them engaged, monetize your influence, and even land an agent. Whether you're just starting out or are ready for bigger campaigns, Hennessy guides you through core influencer principles. -- adapted from back cover
ISBN:
9780806538853
Physical Description:
xiv, 256 pages ; 21 cm.
General Note:
"The blueprint to manage and monetize your influence as a content creator"--Cover.
Contents:
Building your community. The feed: How do you find your voice and create great content? ; The audience: How do you get people to follow you? -- Packaging your brand. The edge: How do you stand out from the crowd? ; The press: How do you get sites and brands to notice you? --Monetizing your influence. The money: How do you determine and negotiate your worth? ; The contract: How do you decipher all this legalese? ; The agent: How do you know when you're ready and where do you find one? -- Planning your future. The goal: How do you prepare for what's next?
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