Cover image for
Title:
Business plans kit for dummies / by Steven D. Peterson, Peter Jaret and Barbara Findlay Schenck.
Author:
Peterson, Steven (Steven D.), author.

Jaret, Peter, author.

Schenck, Barbara Findlay, author.
Publication Information:
Hoboken, New Jersey : John Wiley & Sons, [2016]

©2016
Call Number:
HD30.28 .P374 2016
Abstract:
"Chart your course to business success; create a solid business plan to guide you; explore ways to fund a start-up or expansion"--Cover.
Edition:
5th edition.
ISBN:
9781119245490
Series:
--For dummies

Learning made easy

--For dummies.

Learning made easy.
Physical Description:
xiv, 392 pages ; 24 cm.
General Note:
Includes index.
Contents:
Powering up for business success -- Developing the idea that powers your plan -- Defining your business purpose and structure -- Understanding changing conditions, customers, and competition -- Charting your strategic direction -- Describing your business and its capabilities -- Crafting your marketing plan -- Finding your funding -- Tallying your financial situation -- Planning for a one-person business -- Planning for a small business -- Planning for a virtual business -- Planning for an established business -- Planning for a nonprofit organization -- Planning in a transformed world -- Putting your plan together -- Implementing your plan -- Ten signs that your plan may need an overhaul -- Ten questions to ask before you finish your business plan.
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