Title:
Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.
Author:
Lipschultz, Jeremy Harris, 1958- author.
Publication Information:
New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018.
Call Number:
HM741 .L563 2018
Edition:
Second edition.
ISBN:
9781138229761
9781138229778
Physical Description:
xx, 375 pages : illustrations ; 24 cm.
General Note:
Earlier edition: 2015.
Contents:
Introduction to Social Media Concepts -- CMC, Diffusion and Social Theories -- Social Media in Journalism -- Social Media in Public Relations -- Social Media in Advertising and Marketing -- Social Media Metrics and Analytics -- New and Mobile Media Technologies, Innovation and Investment -- Big Data and Privacy -- Law and Regulation -- Social Media Ethics -- Best Practices in Social Media -- Future of Social Media and Information Literacy.
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