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Title:
Principles of business : entrepreneurship / The Editors at Salem Press.
Author:
Salem Press, editor.
Publication Information:
Ipswich, Massachusetts : Salem Press, a division of EBSCO Information Services, Inc. ; Amenia, NY : Grey House Publishing, [2017]

©2017
Call Number:
HB615 .P756 2017
Added Corporate Author:
Edition:
[First edition].
ISBN:
9781682176016
Series:
Principles of business
Physical Description:
xvi, 387 pages : illustrations ; 26 cm.
Subject Term:
Contents:
Authentic leadership -- Brand management -- Business, ethics, & society -- Business forecasting -- Business planning & entrepreneurship -- Business strategy and policy -- Buyer behavior -- Community reinvestment -- Competitive strategy -- Conflict management -- Consumer & organizational buyer behavior -- Contract theory -- Corporate development: mergers & acquisitions -- Corporate financial management -- Corporate financial strategy -- Corporate leaders as volunteers -- Corporate strategy -- Creativity -- Current issues in entrepreneurship -- Decision making -- Direct e-marketing -- Disruptive innovation -- Entrepreneurial marketing -- Executive compensation -- Executive leadership -- Family business strategy -- Financial management in business -- Financing the corporation -- Forecasting techniques -- Human resources for the emerging firm -- Inclusive leadership -- Information, strategy, & economics -- Innovation leadership -- Intrapreneurship -- Launching new ventures through technology -- Leadership -- Leadership & motivation -- Managerial economics -- Mergers & acquisitions -- Mobile applications & business -- Negotiations -- New product management -- New ventures & the law -- Open innovation -- Organizational life cycle -- Personality traits of entrepreneurs -- Principles of advertising -- Product innovation -- Product life cycle -- Real estate entrepreneurship -- Risk management & insurance -- Servant leadership -- Small business taxation -- Social entrepreneurship -- Social media & businesses -- Stakeholder theory & analysis -- Strategic implementation -- Strategies & practices of family-controlled businesses -- Teams & team building -- Technological innovation -- Technological innovation & entrepreneurs -- Transformational leadership -- Types of business organizations -- Venture capital & entrepreneurial management -- Venture capital & the finance of innovation.
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