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Title:
The blessings of business : how corporations shaped conservative Christianity / Darren E. Grem.
Author:
Grem, Darren E., author.
Publication Information:
New York : Oxford University Press, [2016]

©2016
Call Number:
BR517 .G74 2016
Abstract:
"Tells the largely forgotten story of the historical ties between conservative Protestants and corporate America; shows how business executives have been crucial to the growth of modern evangelicalism; explains how evangelicals attached their social and religious aspirations to American corporate culture and the private sector."--Https://global.oup.com.
ISBN:
9780199927975
Physical Description:
xiii, 282 pages : illustrations ; 25 cm.
General Note:
Includes index.
Contents:
Part I. How big businessmen shaped conservative evangelicalism. Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R.G. LeTourneau's cold war -- Part II. How conservative evangelicalism became big business. Marketplace missions: Chick-fil-A and the evangelical business sector -- Culture industries: Heritage USA and the corporatization of evangelical culture -- Free-market faith: Zig Ziglar and the business of evangelical culture war.
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