Title:
Universal UX design : building multicultural user experience / Alberto Ferreira.
Author:
Ferreira, Alberto, author.
Publication Information:
Cambridge, MA : Elsevier/MK, Morgan Kaufmann is an imprint of Elsevier, [2017]
©2017
Call Number:
QA76.9.U83 F485 2017
Abstract:
Is there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological and neurocognitive studies.
ISBN:
9780128024072
Physical Description:
xii, 230 pages : illustrations ; 24 cm.
Subject Term:
Contents:
PART I. Grey Matter -- Are you experienced? -- The universal totem pole -- Across the dashboard -- PART II. Magnum Impulse -- Worlds within worlds -- Mental manifests -- PART III. About Face -- Cutting copy -- Global designs -- A thousand pictures -- Conclusion: spirits in a digital world.
Personal Author:
Subject:
