Cover image for
Title:
Building a storybrand : clarify your message so customers will listen / Donald Miller.
Author:
Miller, Donald, 1971- author.
Publication Information:
[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]

©2017
Call Number:
HF5415.1255 .M5473 2017
Abstract:
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
ISBN:
9780718033323
Physical Description:
x, 228 pages : illustrations ; 22 cm
Contents:
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
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