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Title:
Capturing loyalty : how to measure, generate, and profit from highly satisfied customers / John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark.
Author:
Larson, John A., 1947- author.

McClellan, Bennett E., author.
Publication Information:
Santa Barbara, California : Praeger, an imprint ofABC-CLIO, LLC, [2017]
Call Number:
HF5415.335 .L37 2017
ISBN:
9781440856563
Physical Description:
xviii, 197 pages ; 25 cm.
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