Part 1. The digital landscape transforms the fashion industry : The fashion landscape before social media ; Evolution of the fashion system ; Democratization of the fashion industry: information age ; Case study: Street photography Zeitgeist ; The fashion landscape altered: four disruptions that changed the fashion industry ; Blogosphere takes on the fashion industry ; Style sharing communities: user-generated content (UGC) ; Interview: Rachel Arthur, founder and editor, Fashion and mash ; The future of Runway ; Confirmation of a trend through online engagement -- Introduction to the digital landscape : The environment in digital space ; Social exploration ; Case study: Social engagement disruption ; The social structure ; Case study: Leveraging social currency ; Case study: Beyoncé breaking the rules and harnessing social currency ; Case study: Retailers utilizing crowd social proof ; Case study: Urban chase turns to gamification ; Case study: Jimmy Choo, launching trainers with a scavenger hunt ; Social media networks ; Interview: Aliza Licht, founder and president of Leave Your Mark, LLC ; Case study: expiring digital content: Snapchat ; Case study: Snapchat takes on the luxury market ; Legally speaking in a social media space ; Case study: The applicability of US Federal Trade commission law to online advertising ; Uniting the world ; Interview: Leila Samii, global research on connecting through social media ; Interview: Misha Janette, Tokyo fashion diaries: Impact of fashion blogging and social media in Japan -- The rise of the hyper-connected consumer : Hyper-connected consumers ; Interview: Dr. Larry Rosen, professor of psychology of technology ; Case study: Selfies create sale conversions by EDITED ; Evolution of social behavior on social media ; Generation gab through the digital landscape ; Generation Z: 1995-2012 ; Case study: Tavi Gevinson, Rookie magazine ; Millennials / Gen Y: 1986-1994 ; Generation X: 1965-1985 ; Baby Boomers: 1946-1965 --

Part 2. The business of marketing fashion : Digital storytelling : Storytelling in marketing ; Case study: Storytelling marketing funnel: CHANEL ; Interview: Raman Kia, founder/CEO RJK Project ; Interview: Bumpy Pitch brand story ; Case study: Brand voice: Barbie takes on social media ; Case study: Brand voice through a social story: #LikeAGirl campaign ; Intervew: Cindy Whitehead ; Visual consumption of content ; Case study: The Burberry dream team: digital storytelling ; Trending social stories of the #Hashtag ; Case study: #Lovewins: the rainbow movement goes viral ; Case study: #TheDress: is it white and gold or blue and black? ; The science of stories: neurological response to stories ; Storytelling becomes storygiving ; Interview: Marketing storyteller, Mike Monello of Campfire Marketing Agency ; Case study: Tiffany & Co.: incentive through love: "What makes love true?" ; Interview: Braden Harvey in his own words ; Social good marketing: purposeful stories in the digital age ; Case study: Social good from Ford Motor Co. ; Case study: The Giving Keys ; Interview: Stewart Ramsey of Krochet Kids ; Case study: Fashion revolution day: the power of a hashtag telling a story of human interest -- Strategic marketing in the digital age : Social media marketing strategy ; Real-time marketing strategies by Teri Thompson ; Interview: Trina Albus, founder of Magenta Agency ; The social media team ; Influencer marketing / marketing agencies ; Case story: Kate Spade Camp ; Interview: Zoe Waldron, social media strategist at HelloSociety ; Interview: Chelsea Matthews, founder and CEO of MATTE BLACK ; Interview: Kyle Hjelmeseth, affiliate and blogger Marketing Tactics ; Interview: Christopher Griffin, president of WWDMAGIC Fashion Industry Trade Show ; The art of the pitch ; Hidden influencers ; Case study: Pretty Little Liars (PLL) ; Case study: Costume-to-e-commerce, Arianne Phillips, costume designer ; Case sudy: Authenticity of modeling consumers as brand influencers ; Digital curation ; Fashion on-demand world ; Interview Damian F. Scoglio, founder and CEO of Gandr ; Interview: Cuit Gonzalez, brand engagement + social media manager at BCBGMAXAZRIA & Herve Leger ; Case study: Comics-to-commerce: Philip Lim ; Mobile interactive shoppable storefronts ; Case study: Kate Spade Saturday shoppable window ; Case study: Jeremy Berstein, president of The Science Project -- The evolving measurable impact of social media : The power of data ; Evolution of fashion data + analysis ; The future of fashion forecasting ; Interview: EDITED, Katie Smith, marketing & communications director ; Case study: Think with Google: shopping insight ; Data-driven briefs and personas ; Case study: Affinio, India White, chief marketing officer ; The power of search ; Journey mapping ; Case study: Simplified example of the buyer journey -- Glossary.