Pt. I. The demand side of the equation. Generations and regions -- Counting people -- what a concept! -- The people are demanding -- The ever-so-important delineation of the generations -- Who are these people? -- On the way out with the G.I. generation -- The still quiet silent generation -- Those transformative baby boomers -- The unfairly maligned Generation X -- Coming of age with Generation Y -- The as-yet-to-be-defined Generation Z -- Now that you know who these people are, and how many, where are they? -- The Northeast beholden to international immigration -- The South has indeed risen again -- Doldrums in the Midwest -- Is the West the best? -- pt. II. The supply side of the equation. The impact of demographics -- Put all these people together and stir the pot -- Death comes knocking for us all -- Kicking back during the golden years -- Boomers driving the future of healthcare -- Where house now? -- Planes, trains, and automobiles...not to mention boats -- Technology -- a language best spoken by the young? -- Retail and marketing—When and how to sell what to whom -- Manufacturing -- coming home to roost? -- Out with the old, In with the new -- labor force dynamics -- pt. III. The rest of the world (row). It’s a mighty biw World out there -- Economic dynamo -- North America -- The old country -- Europe -- More than half the world -- Asia -- Cradle of civilization -- Africa -- Latin America flavors and down under.