Title:
Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein.
Author:
Einstein, Mara, author.
Publication Information:
New York : OR Books, [2016]
©2016
Call Number:
HF5811 .E36 2016
Abstract:
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
ISBN:
9781944869007
Physical Description:
244 pages ; 19 cm
Personal Author:
Copies:
