Hidden worlds : Finding the tools ; From idea to finished product ; The need for a cultural perspective ; Analytical strategies -- The importance of small things : The first step: Getting going ; The second step: Searching the literature ; The third step: Collecting material ; The fourth step: The analysis ; The fifth step: Writing -- Making the familiar strange : Making a first attempt ; Looking for entrances ; To avoid the predictable ; Choosing methodological entrances ; New questions and surprising answers ; Return to the past ; A life-history perspective ; The strange home ; The home as an art installation ; The importance of details and activities ; The advantages of limitations -- Sharing a meal : Table manners ; The hidden world of the dinner table ; Forming a family meal ; Power at the table ; Class and family history ; Doing mealtime ethnography ; Meals as models -- Do you remember Facebook? : Exploring media in everyday life ; Beginning at the end ; Analog and digital living ; Media taking place ; Virtual intimacy ; Are you there? ; Follow the objects -- Catching a mood : Locating the setting ; Analytical approaches ; Touring the senses ; The station as a sensorium ; Changing moods ; Describing atmospheres ; Intimate moods ; Changing tracks ; Sensing the world -- Crafting wood and words : Ethnographic writing ; Making things with words ; Autoethnographic writing ; Describing nonverbal experience ; Do it by feel ; Writing DIY: three versions: Manual; Story; Analysis ; Working knowledge ; The importance of failure ; Working and writing -- Demystifying fieldwork : The classic style ; Making changes to the classic mold ; The jungle ideal ; Where is the field now? ; Organizing information ; Past, present, future -- Taking cultural analysis out into the world : The surprise effect ; Open fieldwork ; What's this thing about culture? ; A double cultural analysis ; Learning to communicate ; Time discipline and teamwork ; Three ways of surprising a client ; So what? ; The critical edge.