Title:
HBR guide to building your business case / Raymond Sheen with Amy Gallo.
Author:
Sheen, Raymond, author.
Gallo, Amy (Business writer), author.
Publication Information:
Boston, Massachusetts : Harvard Business Review Press, [2015]
Call Number:
HD30.28 .S428 2015
Abstract:
"You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"-- Provided by publisher.
ISBN:
9781633690028
Series:
Harvard Business Review guides
Harvard business review guides.
Physical Description:
xv, 149 pages : illustrations ; 23 cm.
General Note:
Includes index.
Contents:
Introduction : success is enabling a wise decision -- Prepare. Know the basics of making a case ; Learn how your company evaluates cases -- Get to know your audience. Figure out who's calling the shots ; Understand your audience's objectives -- Build the case. Clarify the need ; Build a cross-functional team ; Consider alternatives ; Think through the 'how' at a high level -- Crunch the numbers. Estimate costs and benefits ; Calculate ROI ; Account for risks -- Present your case and move forward. Prepare your document ; Shop you case around ; Are you ready to present? ; Make your pitch ; Get to a decision ; What next? -- Appendix A : avoid common mistakes -- Appendix B : How to give a killer presentation / by Chris Anderson, Ted Curator.
Added Author:
Personal Author:
