Preface -- Psychology is alive and well (and doing fine among the sciences) -- Falsifiability : how to foil little green men in the head -- Operationism and essentialism : but, doctor, what does it really mean? -- Testimonials and case study evidence : placebo effects and the amazing Randi -- Correlation and causation : birth control by the toaster method -- Getting things under control : the case of clever Hans -- "But it's not real life!" : the "artificiality" criticism and psychology -- Avoiding the Einstein syndrome : the importance of converging evidence -- The misguided search for the "magic bullet" : the issue of multiple causation -- The Achilles' heel of human cognition : probabilistic reasoning -- The role of chance in psychology -- The Rodney Dangerfield of the sciences -- References -- Name index -- Subject index.