Title:
Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.
Author:
Tomes, Nancy, 1952- author.
Publication Information:
Chapel Hill : The University of North Carolina Press, [2016]
©2016
Call Number:
RA416.5.U6 T65 2016
Geographic Term:
ISBN:
9781469622774
Series:
Studies in social medicine
Studies in social medicine.
Physical Description:
xviii, 538 pages : illustrations ; 25 cm
Contents:
part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.
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