Enter meat-eaters -- Big brains, small guts, and the politics of meat -- The good, the bad, and the heme iron -- The chemistry of love : umami, aromas, and fat -- Why would Abramovich taste good? -- Wagging the dog of demand -- Eating symbols -- The half-crazed, sour-visaged infidels, or Why vegetarianism failed in the past -- Why giving up meat may be harder for some of us -- Dog skewers, beef burgers, and other weird meats -- The pink revolution, or How Asia is getting hooked on meat, fast -- The future of our meat-based diets -- Epilogue: The nutrition transition, stage 5.