Title:
Leave your mark : land your dream job, kill it in your career, rock social media / Aliza Licht ; foreword by Donna Karan.
Author:
Licht, Aliza, author.
Publication Information:
New York : Grand Central Publishing, 2015.
Call Number:
HF5381 .L453 2015
Abstract:
This "isn't an advice book--it's a mentorship in [259] pages. Aliza Licht--global fashion communications executive, AKA fashion's favorite 'PR girl' and Twitter phenom--is here to tell her story, complete with The Devil Wears Prada-like moments and insider secrets. Drawing invaluable lessons from her experience, Licht shares advice, inspiration, and a healthy dose of real talk ... [delivering] personal and professional guidance for people just starting their careers and for people who are well on their way"-- Provided by publisher.
Edition:
First edition.
ISBN:
9781455584147
Physical Description:
xxii, 259 pages ; 22 cm
Contents:
Part I: Landing your dream job. Finding the right career path ; Getting experience when you have no experience ; Writing a killer cover letter and rock-solid resumé ; Sucking your internship dry ; Nailing your first interview ; Scoring your first business card -- Part II: Killing it in your career. Going for the promotion and the raise ; Surviving people and politics ; Shifting gears and getting ahead ; Text-message speak and other ways to ruin your chances -- Part III: Rocking social media. The making of DKNY PR GIRL and half a million followers ; Revealing fashion's biggest Twitter secret ; Being socially savvy ; Social media damage control -- Part IV: Creating the brand of you. Being your own publicist ; Casting yourself in a new leading role ; When you get to the top, don't be an asshole ; Making cocktails count ; Presenting like a pro.
Personal Author:
