Title:
Visual communication : images with messages / Paul Martin Lester.
Author:
Lester, Paul Martin.
Publication Information:
Boston, MA. : Wadsworth, ©2011.
Call Number:
P93.5 .L47 2011
Abstract:
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-t.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2009936693-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2009936693-d.html
Edition:
5th ed.
ISBN:
9781439082829
9781424069248
Series:
Wadsworth series in mass communication and journalism
Wadsworth series in mass communication and journalism.
Physical Description:
xiii, 434 pages, [4] pages of plates : illustrations (some color), maps (some color) ; 28 cm.
Subject Term:
Contents:
Visual communication -- Visual cues -- Visual theories -- Visual persuasion -- Visual stereotypes -- Visual analysis -- Typography -- Graphic design -- Informational graphics -- Cartoons -- Photography -- Motion pictures -- Television -- Computers -- The web -- The more you know, the more you see.
Personal Author:
Subject:
