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Title:
Engaged journalism : connecting with digitally empowered news audiences / Jake Batsell.
Author:
Batsell, Jake.
Publication Information:
New York : Columbia University Press, 2015.
Call Number:
PN4867.2 .B38 2015
ISBN:
9780231168342

9780231168359
Series:
Columbia journalism review books

Columbia journalism review books.
Physical Description:
xxxiv, 195 pages : illustrations ; 21 cm.
Contents:
Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
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