Title:
Marks of excellence : the history and taxonomy of trademarks / Per Mollerup.
Author:
Mollerup, Per, 1942-
Publication Information:
London : Phaidon Press Limited, 2013.
Call Number:
T325 .M65 2013
Abstract:
The core of this book is a full classification of hundreds of trade marks: covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.
Edition:
Second edition (revised, expanded and updated).
ISBN:
9780714864747
Physical Description:
296 pages : illustrations (some color) ; 30 cm.
Contents:
History -- Branding -- Communication -- Taxonomy -- Motifs -- Development.
Personal Author:
