Title:
Wilhelm Deffke : pioneer of the modern logo / edited by the Bröhan Design Foundation, Berlin ; with essays by Gerda Breuer ... [et al.] ; [translations, Isabel Fargo Cole ... [et al.]].
Author:
Deffke, Wilhelm H. (Wilhelm Heinrich), 1887-1950.
Breuer, Gerda.
Cole, Isabel Fargo, 1973-
Bröhan Design Foundation.
Museum Folkwang Essen.
Deutsches Plakat Museum Essen.
Publication Information:
Zurich : Scheidegger & Spiess, c2014.
Call Number:
NC999.6 .G3 D442X 2014
Added Corporate Author:
ISBN:
9783858817372
Physical Description:
387 p. : ill. (chiefly col.), plans, ports. ; 33 cm.
General Note:
Catalog of an exhibition held at the Museum Folkwang, Deutsches Plakatmuseum, Essen, September 28, 2013-January 26, 2014.
Contents:
From the logo to digital communication design / From book to poster. The search for a modern form of surface design : Wilhelm Deffke's training in Wuppertal / Developing talents : Wilhelm Deffke's early years in Berlin (1909-1914) / Deffke and the Werkbund / Wilhelm Deffke's posters / From logo to corporate design. From Wilhelmwerk (1915-1920) to Internatio (1920-1933) : The Wilhelm Deffke and Carl Ernst Hinkefuss Advertising Studios / The book Handelsmarken und Fabrikzeichen / Avant garde vs. avant garde : questioning historiography on the basis of Wilhelm Deffke's designs for the Wuppertal coat of arms / Why a Deffke trademark? : Deffke's logos 1934-1950 / From advertising to architecture. The anonymous creator of a famous company logo : Deffke's signet for the cigarette manufacturer Reemtsma / Deffke and Manoli / The total work of advertising Rückforth : from signet to trade fair stand : Wilhelm Deffke and the Rückforth AG 1921-1924 / From architecture to teaching. Wilhelm Deffke's glass trade fair stand for the Tesma Cigarette Factory, Berlin / Wilhelm Deffke as an Architekt / The utopian Project M : Wilhelm Deffke and the Magdeburg / Biography and appendix. Wilhelm Deffke : biography / Catalogue of illustrations -- Deffke client directory -- Deffke bibliography
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