Cover image for
Title:
The young entrepreneur's guide to starting and running a business : turn your ideas into money! / Steve Mariotti with Debra DeSalvo.
Author:
Mariotti, Steve, 1953-

DeSalvo, Debra.
Publication Information:
New York : Crown Business, [2014]
Call Number:
HD62.5 .M357 2014
Abstract:
"Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful"-- Provided by publisher.
Electronic Access:
Cover image 9780385348546.jpg
Edition:
First Edition.
ISBN:
9780385348546
Physical Description:
xvi, 480 pages : illustrations ; 24 cm
Contents:
Pt. 1. Create your business -- Ownership is powerful -- Recognizing business opportunities -- Entrepreneurship and the economy -- Choosing the right legal structure for your business -- Raising the money to start it up! -- Pt. 2. Connect with customers -- Market research -- Marketing (online and off!) -- Doing good is good business -- Sell like a pro -- Negotiation and communication -- Pt. 3. Manage your money -- Economics of one unit -- Use financial statements to steer your business -- Step-by-step bookkeeping for entrepreneurs -- Pt. 4. Protect your business -- Safeguard your intellectual property -- Insurance for entrepreneurs -- Taxes and government regulations -- Pt. 5. Grow your business -- Managing your business -- Is it time to hire? -- Growth strategies -- Pt. 6. Harvest your business -- Exit strategies -- Invest now, love your life later -- Pt. 7. Write a winning business plan -- Sample business plan from a successful young entrepreneur.
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Personal Author:
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