Cover image for
Title:
Game changers : the evolution of advertising / ed. Peter Russell & Senta Slingerland ; [French translation, Aurelie Daniel ; German translation, Jürgen Dubau].
Author:
Russell, Peter.

Slingerland, Senta.

Daniel, Aurelie.

Dubau, Jürgen.
Publication Information:
Köln : Taschen, 2013.
Call Number:
NC998.4 G36 2013
ISBN:
9783836545242
Physical Description:
311 pages : illustrations (many color) ; 32 cm
General Note:
Introductions in English, German, and French.

Includes indexes.
Contents:
The creative revolution : good art, good writiness, good business. -- Eye witness : Paula Green -- Words spread : advertising and the language of popular culture -- Eye witness : Jeff Goodby -- The age of the image : from Warhol and Saatchi to the visual solution -- Eye witness : David Bailey -- Grands prix and oscars : advertising goes to Hollywood -- Eye witness : Sir John Hegarty -- Consolidation : global brrands and the flat world -- Eye witness : Lee Clow -- Hearts and minds : the selling of politics -- Eye witness : Lord Bell -- Goodvertising : advertising's social conscience -- Eye witness : David Droga -- Dot communications : the world goes online -- Eye witness : Fernanda Romano -- The end of the beginning : traditional advertising in the digital age -- Eye witness : Piyush Pandey -- From searching to sharing : social networks and social corrency -- Eye witness : Aaron Koblin & Valdean Klump -- From soaps to apps : content comes full circel -- Eye witness : Brian Dilorenzo -- After advertising : connecting products to connected people -- Eye witness : Bob Greenberg --
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