A family doctor's journey of discovery -- Medicine in transition: caring for patients at the crossroads -- Spinning the evidence: even the most respected medical journals are not immune -- False and misleading: the misrepresentation of Celebrex and Vioxx -- The myth of excellence -- A case in point: the saga of hormone replacement therapy -- The commercialization of American medicine -- American medicine's perfect storm: a brief history -- The commercial takeover of medical knowledge -- The snake and the staff: duping the doctors -- A smoking gun: the 2001 cholesterol guidelines -- Direct-to-consumer: advertising, public relations, and the medical news -- Follow the money: supply-side medical care -- Taking back our health -- The knee in room 8: beyond the limits of biomedicine -- From osteoporosis to heart disease: what the research really shows about staying healthy -- Healing our ailing health care system, or how to save $500 billion a year while improving Americans' health.