Title:
Doing business in Europe / Gabriele Suder.
Author:
Suder, Gabriele.
Publication Information:
London : SAGE, 2011.
Call Number:
HF3497 .S83 2011
Abstract:
Fully revised and updated to take into account recent developments in the EU, this book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally.
Geographic Term:
Edition:
2nd ed.
ISBN:
9780857020840
9780857020857
Physical Description:
xvii, 452 pages : illustrations, maps ; 24 cm.
Contents:
About the Author -- Acknowledgements -- Companion Website -- Chapter 1-Introduction: The New European Business Environment -- Part 1: The European Business Game: the Impact of Six Decades-1.2-Landmarks of European Integration, or How History and Politics Shape the Business Environment are Set-1.3-Enlargement and the Theories of Integration-1.4-Institutional Player: How the Rules and Agendas of the European Business Environment are Set -- Part 2: Business Europeanization -- 2.5-The Europeanization of a Business Environment-2.6-The Europeanization of Business Management -- Part 3: Business Activity Functions in the European Environment-3.7-European Economics, Finance and Funding-3.8-Marketing in Europe -- 3.9-Lobbying the Playing Field-3.10-Competing Internationally -- Part 4: Corporate Case Studies -- Glossary -- Index.
Personal Author:
