Title:
Doing business in China / Tim Ambler, Morgen Witzel and Chao Xi.
Author:
Ambler, Tim.
Witzel, Morgen.
Xi, Chao.
Publication Information:
London ; New York : Routledge, 2009.
Call Number:
HC427.95 .A65 2009
Abstract:
This is a general introduction to managing business enterprises in China, aimed specifically at Western and non-Chinese businesses and managers, particularly those with limited experience of China.
Electronic Access:
Inhaltsverzeichnis InhaltsverzeichnisTable of contents http://catdir.loc.gov/catdir/toc/ecip0814/2008013771.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016307212&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/bsz/toc/bsz283800313inh.pdf
Edition:
3rd ed.
ISBN:
9780415436311
9780415436328
Physical Description:
xiii, 289 pages ; 22 cm
General Note:
Revised edition of: Doing business in China / Tim Ambler and Morgan Witzel. 2nd ed. c2004.
Contents:
The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- Business and the law -- An ethical interlude -- Creating harmony : establishing business in China -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of organisation in China -- Doing business with the sojourners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking.
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