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Title:
Doing business in China / Tim Ambler, Morgen Witzel and Chao Xi.
Author:
Ambler, Tim.

Witzel, Morgen.

Xi, Chao.
Publication Information:
London ; New York : Routledge, 2009.
Call Number:
HC427.95 .A65 2009
Abstract:
This is a general introduction to managing business enterprises in China, aimed specifically at Western and non-Chinese businesses and managers, particularly those with limited experience of China.
Edition:
3rd ed.
ISBN:
9780415436311

9780415436328
Physical Description:
xiii, 289 pages ; 22 cm
General Note:
Revised edition of: Doing business in China / Tim Ambler and Morgan Witzel. 2nd ed. c2004.
Contents:
The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- Business and the law -- An ethical interlude -- Creating harmony : establishing business in China -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of organisation in China -- Doing business with the sojourners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking.
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