Title:
An American's guide to doing business in Latin America : negotiating contracts and agreements, understanding culture and customs, marketing products and services / Lawrence W. Tuller.
Author:
Tuller, Lawrence W.
Publication Information:
Avon, Mass. : Adams Business, ©2008.
Call Number:
HF5389.3 .L3 T85 2008
Electronic Access:
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2009279652-b.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2009279652-d.html
ISBN:
9781598692129
Physical Description:
viii, 264 pages : illustrations, map ; 22 cm
General Note:
Includes index.
Contents:
The new Latin America -- Latin America's universal issues -- Latin America's social issues -- Major market opportunities -- Latin traits that baffle Americans -- Market research: performing a country survey -- Country risk assessment -- Marketing channels -- Advertising -- Trade finance -- Infrastructure development and project finance.
Personal Author:
Copies:
