Cover image for
Title:
Doing business in China : how to profit in the world's fastest growing market / Ted Plafker.
Author:
Plafker, Ted.
Genre:
Publication Information:
New York : Business Plus, 2008.
Call Number:
HD2910 .P53 2008
Abstract:
It is common knowledge that China has the fastest-growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great Superpower. Now, respected business journalist Ted Plafker has written a fully detailed yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:- Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services and media. Laws, Rules and Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. Undersdtanding Cultural Differences: Vital topics include 'basic communications' and 'Talking Politics'. Sales and Marketing: How to promote and move products and services to Chinese consumers.
Edition:
1st trade ed.
ISBN:
9780446696968
Physical Description:
292 pages ; 21 cm
Contents:
The eight greatest business opportunities: pinpointing the top emerging markets -- Laws, rules, and regulations -- Cultural differences and etiquette -- Sales and marketing -- Information, please! -- The China price -- Living overseas, learning Chinese -- Pitfalls to avoid.
Personal Author:
Copies: