Title:
Game on : energize your business with social media games / Jon Radoff.
Author:
Radoff, Jon.
Publication Information:
Indianapolis, IN : Wiley Publishing, Inc., ©2011.
Call Number:
HF5415.1265 .R33 2011
Abstract:
Social media games satisfy the need to interact, compete and exercise imagination, plus they're fun. What if your business offered those rewards to your customers? Consider looking at your business as if it were a game -- discover how fun can generate energy that boosts the bottom line.
Electronic Access:
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1206/2011921776-b.htmlPublisher description http://catdir.loc.gov/catdir/enhancements/fy1206/2011921776-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1206/2011921776-t.html
ISBN:
9780470936269
9781118089323
9781118089309
9781118089316
Physical Description:
xxxix, 390 pages : illustrations ; 23 cm
Contents:
Understanding social games: How to play this book ; Games have changed the business playfield ; Developing social media games -- customers as players ; Fungineering ; Turning work into fun -- Designing social games: Anatomy of a social game ; Understanding social game business models ; Using storytelling to understand your design objectives ; Creating compelling game systems ; Designing game interfaces ; Designing for virtual goods ; coda -- Glossary ; Resource guide ; Book references ; Index.
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