Title:
The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success / Carmine Gallo.
Author:
Gallo, Carmine.
Publication Information:
New York : McGraw-Hill, c2011.
Call Number:
HF5415.153 .G35 2011
ISBN:
9780071748759
Physical Description:
xiii, 241 p. : ill. ; 24 cm.
Contents:
What would Steve do? -- Follow your heart -- Think differently about your career -- Inspire evangelists -- Think differently about your vision -- Seek out new experiences -- Think differently about how you think -- See genius in their craziness -- Think differently about your customers -- Simplicity is the ultimate sophistication -- Think differently about design -- We're here to help you grow -- Think differently about your brand experience -- The world's greatest corporate storyteller -- Think differently about your story -- One more thing--don't let the bozos get you down.
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