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Title:
The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan.
Author:
Vaidhyanathan, Siva.
Publication Information:
Berkeley : University of California Press, c2011.
Call Number:
HD9696.8 .U64 G669 2011
ISBN:
9780520258822
Physical Description:
xiv, 265 p. ; 24 cm.
Corporate Subject:
Contents:
Introduction : the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means : faith in aptitude and technology -- The Googlization of us : universal surveillance and infrastructural imperialism -- The Googlization of the world : prospects for a global public sphere -- The Googlization of knowledge : the future of books -- The Googlization of memory : filters and the fracturing of knowledge -- Conclusion : the human knowledge project.
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