Title:
Googled : the end of the world as we know it / Ken Auletta.
Author:
Auletta, Ken.
Publication Information:
New York, N.Y. : Penguin Books, c2010.
Call Number:
HD9696.8 .U64 G6623 2010
Abstract:
"In 'Googled,' esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large."--p.[4] of cover.
ISBN:
9780143118046
Physical Description:
xiv, 418 p. ; 22 cm.
Corporate Subject:
Contents:
Messing with the magic -- Starting in a garage -- Buzz but few dollars (1999-2000) -- Prepping the Google rocket (2001-2002) -- Innocence or arrogance? (2002-2003) -- Google goes public (2004) -- The new evil empire? (2004-2005) -- Chasing the fox (2005-2006) -- War on multiple fronts (2007) -- Waking the government bear -- Google enters adolescence (2007-2008) -- Is "old" media drowning? (2008) -- Compete or collaborate? -- Happy birthday (2008-2009) -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?.
Personal Author:
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